Netflix (Nasdaq: NFLX) reported third-quarter 2026 revenue of $12.874 billion, up 12% year over year, and diluted EPS of $0.87, according to its
Q3 2026 shareholder letter.
Shares still fell in after-hours trading on October 20, as Netflix lowered its 2026 advertising revenue forecast to about $2.7 billion from roughly $3 billion and guided fourth-quarter EPS to $0.67.
On MEXC, the NFLXUSDT perpetual contract fell about 5.7% in the five hours after the release.
Key Takeaways
Q3 results: Revenue of $12.874 billion (+12% year over year), operating margin of 34.6% and diluted EPS of $0.87, which topped the roughly $0.82 analysts had expected.
Ad revenue cut: Netflix now expects about $2.7 billion in 2026 advertising revenue, down from about $3 billion, citing a slower-than-expected rollout of some ad product capabilities.
Q4 guidance: Revenue of $13.442 billion, operating margin of 26.0% and diluted EPS of $0.67, including about 120 basis points of margin impact from headcount reductions.
Full year: 2026 revenue guidance of $51.1 billion, 0.2% below the midpoint of the prior range, and free cash flow of about $12.0 billion, down from $12.5 billion.
MEXC reaction: NFLXUSDT moved from 68.74 to 64.85 USDT in five hours, first-hour turnover was about 48 times the same hour a day earlier, and the first post-earnings funding settlement was 0.0316%.
A Strong Quarter on Paper
Q3 revenue came in line with Netflix's own forecast, and operating income rose 37% year over year to $4.459 billion.
Operating margin expanded to 34.6% from 28.2% a year earlier, and diluted EPS climbed 49% to $0.87.
Free cash flow reached $2.884 billion, and Netflix repurchased 63.9 million shares for $4.8 billion, its largest buyback quarter on record, leaving $22.3 billion of authorization.
Growth was broad across regions, with LATAM revenue up 17% and the other three regions up 11–12% year over year in reported terms.
What Disappointed Investors
The headline change was advertising: Netflix cut its 2026 ad revenue expectation by about $300 million, to roughly $2.7 billion.
The company attributed the cut to a slightly slower rollout of some ad product capabilities, while noting that subscription revenue growth has outperformed its expectations.
Fourth-quarter guidance added to the pressure, with revenue of $13.442 billion and an operating margin of 26.0%, well below Q3's 34.6%.
Part of that gap is a one-off: Netflix said Q4 margin includes about 120 basis points of negative impact from headcount reductions.
Q4 revenue guidance was also slightly below the roughly $13.51 billion analysts had expected.
For the full year, Netflix guided revenue to $51.1 billion and lowered free cash flow to about $12.0 billion from $12.5 billion, mainly because of a real estate transaction expected to close in Q4.
Where the Ad Business Goes Next
Netflix plans to launch its ad tier in 15 new countries in 2027, starting in March with nine EMEA markets, Colombia, Peru and New Zealand.
It also announced ad partnerships with MercadoLibre in Latin America and AdForm in EMEA, and extended programmatic access through connected-TV marketplace deals.
The next earnings reports will show whether these launches close the gap between the original $3 billion target and the revised $2.7 billion estimate.
How NFLX Futures Reacted on MEXC
Data snapshot: MEXC, NFLXSTOCK_USDT hourly bars, index-price bars and funding history, retrieved 03:40 UTC on October 21, 2026. Figures will differ at later times.
Chart: NFLXUSDT hourly closing price (top) and hourly turnover (bottom) on MEXC, October 20, 2026, 4:00 a.m.–9:00 p.m. ET.
The window starts with the hourly bar that opened at the 4:00 p.m. ET close on October 20 (20:00 UTC), the window in which the shareholder letter was published.
Price: NFLXUSDT went from 68.74 USDT at the close to 64.85 USDT by 9:00 p.m. ET, a decline of about 5.7%, while the contract's index price fell about 5.8% over the same five hours.
This is the contract's move, not the Nasdaq share price; NFLX itself closed the regular session at $68.69, down 1.7%, and traded around $64.69, down about 5.8%, in after-hours trading at 6:31 p.m. ET.
Trading activity: turnover in the first hour after the close was about 748,000 USDT, compared with about 16,000 USDT in the same hour a day earlier and an average of about 33,000 USDT per hour over the preceding 24 hours.
Across the five post-earnings hours, turnover totalled about 967,000 USDT, more than the roughly 636,000 USDT traded from 9:00 a.m. to 4:00 p.m. ET that day.
Premium to index: after the drop, the contract traded about 6–12 basis points above its index price, compared with a range of about −2 to +10 basis points during the regular session.
Funding: NFLXUSDT settles funding every eight hours; the three settlements before the release were 0%, and the first one after it (00:00 UTC on October 21) was 0.0316%.
That means longs paid shorts a small carrying cost after the drop, consistent with the contract holding slightly above its index.
It is a cost signal, not evidence that most traders turned bullish.
Following NFLX Through MEXC
A useful assessment pairs price changes with funding, trading activity and the premium to index, rather than reading a contract move as the stock's performance.
Netflix exposure is also available on MEXC spot through
NFLXON, a tokenized representation of Netflix stock.
For eligible users considering share ownership,
MEXC Real Stocks is a separate product route; availability and supported securities should be checked directly.
NFLXUSDT perpetual contracts do not confer shareholder rights and carry funding, leverage and liquidation risks.
FAQ
Why did Netflix stock fall after Q3 2026 earnings?
Netflix beat on Q3 EPS but cut its 2026 advertising revenue forecast to about $2.7 billion from about $3 billion and guided Q4 EPS to $0.67 with a lower operating margin.
Did Netflix miss Q3 earnings?
No. Q3 revenue of $12.874 billion was in line with the company's forecast, and diluted EPS of $0.87 topped the roughly $0.82 analysts expected.
Why is Netflix's Q4 operating margin lower?
Netflix guided Q4 operating margin to 26.0%, which includes about 120 basis points of negative impact from headcount reductions.
How did NFLX futures react on MEXC?
NFLXUSDT fell about 5.7% in the five hours after the October 20 close, in line with its index price, while first-hour turnover was about 48 times the same hour a day earlier.
No. NFLXUSDT is a perpetual derivative that tracks an index price; Nasdaq share performance should be checked separately.