YZi Labs launches creator program for Web3 and AI deal flow

YZi Labs, formerly known as Binance Labs, has launched a new Creator Program designed to build a curated network of storytellers focused on Web3, artificial intelligence, and cutting-edge technology. The program plugs these creators directly into distribution channels across more than 300 portfolio companies, according to an announcement on ChainCatcher.

Participating creators will receive priority access to founders in the YZi Labs portfolio. Projects, in turn, get to tap into content specialists who can tell stories about their products and visions across social and media platforms. The firm framed this as a way to curate talent on both sides: creators gain warm access to founders and distribution, while portfolio companies avoid typical spray-and-pray marketing spend on generic agencies.

YZi’s expanding Web3 and AI stack

In its announcement, YZi Labs said the Creator Program aims to cover “Web3, AI, and cutting-edge technology fields.” This aligns it with the same verticals targeted by the firm’s flagship EASY Residency incubation track, which supports early-stage, long-term founders across Web3, AI, and biotech.

The launch follows YZi’s recent rollout of YZi Talent, a recruitment platform that aggregates open roles from its Web3, AI, and biotech portfolio into a single funnel. The firm described YZi Talent as “integrating open positions in Web3, AI, and biotechnology from its portfolio.” The language mirrors what they now use for creators, suggesting that hiring, media, and capital are being welded into one ecosystem play.

Earlier this year, YZi Labs also unveiled a $1 billion Builder Fund aimed at backing early-stage founders on BNB Chain. Teams can secure up to $500,000 each plus access to YZi’s global user base and network. This capital vehicle sits alongside strategic bets like YZi’s investment in BitGo’s New York Stock Exchange debut and backing of Temple Digital Group to power the first institutional trading platform on Canton Network.

Web3 creators, capital and distribution

The new Creator Program arrives at a moment when Web3 platforms are aggressively pitching themselves as places where creators finally get paid directly and own their audiences. Projects such as Promeet have been framed as platforms that help creators monetize videos, images, live streams, and meetings using tokens and instant settlement instead of opaque payout structures.

Against that backdrop, YZi’s decision to formalize a curated creator network looks like an attempt to hard-wire narrative, hiring, and capital into one vertically integrated stack. By giving creators priority access to founders across more than 300 portfolio companies and their distribution channels, the firm is trying to ensure that the next wave of Web3 and AI stories gets told by specialists already embedded in its ecosystem.

Bitcoin and Ethereum continue to frame the macro backdrop for this type of ecosystem building. Bitcoin (BTC) trades above $70,000 and ether (ETH) above $2,000, reinforcing the capital base and attention that still flows into crypto and adjacent AI bets. As YZi Labs layers a creator program on top of its recruitment platforms, builder funds, and strategic infrastructure bets, it is effectively betting that those flows will be intermediated not just by code and capital, but by a tightly controlled narrative machine built inside its own portfolio.

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