Wilcon 10-Miler Run leaves a mark beyond the finish line

Making a new milestone in its commitment to community engagement, Wilcon Depot successfully hosted its first-ever Wilcon 10-Miler Run on June 21, 2026, at Parqal Aseana City, Parañaque.

More than just a race, the event marked the first step of a new journey, bringing together runners, families, fitness enthusiasts, and communities in a movement that goes beyond the distance.

Known as the country’s leading home improvement and construction supplies retailer, Wilcon Depot took a step further as a trusted building partner by creating an event that united people through a shared purpose. Guided by the theme “Building Homes, Breaking Limits,” the Wilcon 10-Miler Run transformed a typical Sunday morning into a celebration of perseverance, wellness, and community spirit.

Held at Parqal, a destination known for its commitment to renewable energy and urban recreational living, the event welcomed thousands of participants ranging from first-time runners to seasoned athletes. Participants challenged themselves across 5KM, 10KM, and 16KM race categories, each one taking strides toward personal goals and race-day experiences tailored to their respective distances.

Every step made during the event carried a deeper meaning. Beyond medals, finish lines, and personal records, the Wilcon 10-Miler Run was organized to raise funds for meaningful causes focused on environmental initiatives and community-building programs.

Among the beneficiaries of the event are Bantay Kalikasan of ABS-CBN Foundation, the organization’s environmental arm dedicated to protecting and restoring the country’s natural resources through sustainable programs and community engagement; Alagang Kapatid Foundation Inc., the corporate social responsibility arm of TV5 that provides disaster response, rehabilitation, medical assistance, and social services to underserved communities; and Crocodylus Porosus Philippines, Inc. (CPPI), an organization committed to the sustainable breeding, conservation, and responsible management of the saltwater crocodile in the Philippines.

United by a shared goal of creating meaningful change, Wilcon Depot formally turned over support to its beneficiary organizations during the first-ever Wilcon 10-Miler Run held at Parqal, Aseana City, Parañaque City, on June 21, 2026. Present during the ceremonial awarding of beneficiaries were (from L-R) AVP for Sales and Operations Raymund Dolores; AVP for Sales and Operations Francisco Lazaro; TV5 Foundation — Alagang Kapatid Project Support Senior Staff Lorena Barrion; VP for Marketing Alen Alban; Wilcon Foundation President and Wilcon Depot SEVP-COO Rosemarie Bosch-Ong; Crocodylus Porosus Philippines, Inc. Chairman Vic Mercado; Crocodylus Porosus Philippines, Inc. Program Director Rainier Manalo; ABS-CBN — Bantay Kalikasan Program Head Sar Alcayde-Agcaoili; Wilcon Depot SVP-Product Development, Eden Mandap; and AVP for Sales and Operations Rowell Suarez.

The success of the Wilcon 10-Miler Run was made even more meaningful through the support of participating brands, namely Boysen, American Standard, HCG, Kohler, Bestank, Sentry, HomeAid, Philips, Kent Floor, Rain or Shine, Sefa, Pozzi, Primeo, Hills, Kessel, Heim, P.Tech, Hafele, ABC Phils, Landlite, Apo Floors, and Santé Barley Max.

The successful staging of the Wilcon 10-Miler Run marks another significant milestone in Wilcon’s journey of nearly five decades of breaking barriers and building possibilities. More than a trusted home improvement and construction retail partner, Wilcon continues to champion growth beyond the walls of every home it helps create. Through initiatives like the Wilcon 10-Miler Run, the company inspires individuals to push boundaries, pursue healthier lifestyles, and achieve personal milestones — reinforcing its commitment to helping people build not only better homes, but also better versions of themselves.

This landmark event was made possible through the invaluable support of Wilcon’s partner brands. Leading the roster were Platinum Partners Boysen, American Standard, HCG, Kohler, Sefa, and Pozzi. Diamond Partners included Bestank, Rain or Shine, Primeo, Hills, Kessel, Heim, P. Tech, Landlite, ABC Philippines, and Santé Barley Max. Gold Partners were Sentry, Primero, Birch Tree, and Azumi Boutique Hotel. Supporting the event as Silver Partners were HomeAid, Kent Floors, Apo Floors, Hafele, Big Ass Plank, Fitbar, Park Access, Salonpas, Unilab, Diabetasol, and Luxxe White.

Together, these partners helped transform the Wilcon 10-Miler Run into more than just a race — it became a celebration of perseverance, wellness, community, and the shared pursuit of excellence.

At Wilcon, we build homes, we break limits.

For more information about Wilcon, visit www.wilcon.com.ph or follow their social media accounts on Facebook, Instagram, and TikTok, or subscribe and connect with them on Viber Community, LinkedIn, and YouTube. Or you may contact Wilcon Depot Hotline at 88-WILCON (88-945266) for inquiries.

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