Gyde Acquires Benavest to Expand AI-Powered Brokerage Platform and Accelerate Consumer Health Insurance Growth

Gyde, the next-generation, AI-native brokerage platform, announced it has acquired Benavest, a leading national health insurance agency specializing in consumer plans, including individual ACA, Medicare, and ICHRA.

The acquisition significantly expands Gyde’s broker network and national distribution footprint while positioning Benavest as a premier partner for both ACA and Medicare brokers and agencies looking to grow their business with AI-enabled tools.

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Founded in 2014 as a consumer health-focused Field Marketing Organization (FMO), Benavest has scaled into one of the country’s most extensive broker networks. Widely known for its ACA expertise, the company has also strengthened its Medicare contracts and services, creating a strong opportunity for brokers to serve both ACA and Medicare clients through a single AI-enabled distribution partner.

Benavest will use Gyde’s AI platform to significantly grow agency and broker revenue— automating workflows, expanding enrollment capacity, improving renewal rates, and freeing up valuable time during enrollment season. The platform also enables smarter cross-selling into life insurance, annuities, and ancillary products, giving clients more comprehensive coverage across insurance, wealth, and health.

“Since meeting the Benavest team seven years ago, they have built an exceptional network of brokers who serve clients during some of the most important health coverage decisions of their lives,” said Will Johnson, Co-Founder and CEO of Gyde. “By combining their distribution strength with Gyde’s AI platform, we can help brokers grow faster, manage their businesses more efficiently, and expand into new opportunities while continuing to support their clients.”

Gyde’s technology provides an automation layer called GydeOS that alleviates the administrative and regulatory burden brokers face every day, helping them onboard clients faster, prepare for meetings in minutes, and identify cross-sell opportunities that grow revenue and meet the real needs of clients with ACA or Medicare coverage. The platform also includes Gia, Gyde’s intelligent assistant, which proactively engages clients via SMS and voice to provide reminders, coverage updates, and personalized guidance on behalf of the broker.

“For years, brokers have been operating with outdated and disconnected systems, making them the most underappreciated and underleveraged players in the healthcare value chain,” said co-founder and COO, Sam Wiener. “Our goal is to apply AI technology with real insurance expertise in a forward-deployed motion that builds alongside our partners to dramatically accelerate and sustain their growth.”

The platform is designed to support both existing Benavest partners and new brokers joining the network, giving them the tools to scale their businesses while maintaining the trusted human relationships at the center of insurance advising.

“Benavest has always been focused on helping brokers succeed,” said Joe Gannon, CEO of Benavest. “Based on the confidence we have in the Gyde team, we made the decision to join Gyde to give our partners early access to AI technology and operational support that will help them grow faster, serve clients more effectively, and expand into new opportunities while continuing to build on the strong foundation we’ve created. It also creates a compelling platform for new ACA and Medicare agents looking for a place to build and scale their business— compliantly, which I believe will set us apart from our competitors. We are actively preparing our agent relations team to support the next wave of brokers joining the platform, as we expect strong interest from brokers who increasingly view this level of technology and support not as a luxury, but as a necessity in today’s evolving market.”

The acquisition comes on the heels of Gyde’s recent public launch with $60 million in funding led by Lightspeed and their announcement of their first acquisition, Palm Beach based Medicare agency, Avid Health. The funding and recent acquisition announcement showcases Gyde’s ambition to partner with and acquire leading insurance agencies while equipping them with its AI-native platform to automate administrative complexity and help brokers deliver more proactive guidance across insurance, health, and wealth decisions.

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