TrinityHawk, the enterprise sales consultancy founded by Dale Shephard, today announced the incorporation of TrinityHawk, LLC in the United States. Based in Dallas, Texas, the new entity formalises the firm’s existing US delivery footprint and supports growing demand from established service businesses that have built strong delivery capability but cannot generate consistent, predictable revenue from it.
Growth-stage service firms in professional services, recruitment, marketing, and B2B technology consistently share the same commercial pattern: revenue flows when the founder is selling and stops when they are not, pipelines are inconsistent, CRMs are graveyards, referrals are the only reliable source of new business, and the system itself cannot scale. TrinityHawk has built its practice around closing that gap; embedding as an operator inside the business rather than advising from the outside.
The firm’s operator-plus-advisor model has been validated through Dale Shephard’s concurrent leadership roles at two US-operating businesses: Chief Revenue Officer at Teamup9, a Dallas-headquartered enterprise software services consultancy, and VP Sales at LaunchLemonade, a consulting firm in the emerging AI services sector. These positions give TrinityHawk clients access to revenue leadership with current operator credibility rather than pure advisory distance, a distinction that has become central to how the firm wins.
TrinityHawk operates a productised consulting model built around fixed-price, time-boxed engagements rather than open-ended retainers. The model is designed to give founders an accessible entry point, typically a strategy workshop or revops audit, that then evolves into embedded fractional CRO engagement once the pipeline engine is live. The firm specialises in HubSpot, sales stage frameworks, and the structured discipline that turns founder-led commercial motion into something that runs without the founder in every meeting.
“Most service businesses don’t have a delivery problem, they have a revenue engine problem,” said Shephard. “The founder is the system. They close, they nurture, they forecast, they chase. Take them out of the room and revenue stops. The US entity lets us go deeper with the firms ready to fix that, and to do it as embedded operators, not consultants who hand over a PowerPoint and disappear.”
Uwe Reimer, Managing Partner at Teamup9, said, “As a small firm in a specialised consulting niche, we needed sales support with the expertise and capability to compete effectively. Dale and his team delivered immediate value by providing clear guidance, candid feedback on our positioning and marketing approach, and taking ownership of our deal cycles.
With their support, we were able to attract larger clients and close deals more efficiently. Working with TrinityHawk has been a great experience, and they’ve become an integral part of our go-to-market organisation.”
TrinityHawk, LLC will operate alongside the UK parent, with delivery led by Dale Shephard and supported by the firm’s existing team, as well as backers Unusual Group. The company is actively engaging with US founders of growth-stage service businesses who have built something worth selling but lack the commercial infrastructure and acumen to scale it predictably.
About TrinityHawk
TrinityHawk is an enterprise sales consultancy founded by Dale Shephard. The firm specialises in embedded revenue leadership for growth-stage service businesses, building the sales stage frameworks, pipeline discipline, and CRM infrastructure that turn founder-led commercial motion into a system that runs without the founder in every meeting. TrinityHawk operates a productised consulting model with fixed-price, time-boxed engagements rather than open-ended retainers. The firm is headquartered in the United Kingdom with US operations through TrinityHawk, LLC.
Learn more at trinityhawk.com.
About Teamup9
Teamup9 is an enterprise software services consultancy headquartered in Dallas, Texas, delivering implementation and managed services to mid-market and enterprise clients across North America.
Media Contact
Dale Shephard
press@trinityhawk.com
