Sephora Unwraps Another Year of Beauty with its 2026 Beauty Insider Birthday Gift Offerings

SAN FRANCISCO–(BUSINESS WIRE)–Sephora is ringing in the new year with the ultimate celebration of beauty with the unveil of its 2026 birthday gift offerings for Beauty Insider members in the U.S. and Canada – and this year’s lineup is sure to please, packed with fan-favorite brands, cult classics, and surprises throughout the year.

Sephora has continued to evolve its free Beauty Insider Loyalty program to become the industry’s most sought-after prestige beauty rewards program, which hit a record-breaking 45 million members (and is continuing to grow) in North America in 2025. Members have access to exclusive perks, experiences, and rewards all year long, and the annual Birthday Gifts are one of the meaningful ways Sephora celebrates this community.

“Our annual birthday gifts are the most-loved benefit of our Beauty Insider program, and with our biggest year yet at more than 45 million members in North America, we aim to deliver the best in beauty and make each and every Beauty Insider member feel special and valued on their birthday,” says Emeline Berlind, Senior Vice President and General Manager, Loyalty at Sephora N.A. “The birthday gifts are selected with the intent to bring an extra bit of delight – whether that’s discovering a new favorite product or restocking a routine staple – It’s our way of saying thank you to our incredible community that continues to grow and celebrate with us every year.”

• First Half of the Year
  • All three tiers of Beauty Insider members (Insider, VIB, and Rouge) can take their pick from viral favorite brands including Dr. Dennis Gross, Glossier, Tower 28 Beauty, and Dae.
• Second Half of the Year
  • Later this year, expect additional drops from K18, Gisou, and innisfree – because Beauty Insider birthdays deserve an encore.
• Rotating Online Exclusives
  • VIB and Rouge clients unlock access to limited-edition, online-exclusive gifts that rotate throughout the year. For birthdays from January through March, members can indulge in luxury fragrances from Jo Malone London*, with additional brands dropping in the months ahead to keep the celebration going.
• Choose How You Celebrate
  • Beauty Insiders can opt for 250 Beauty Insider points instead of a physical gift – available exclusively in-store at Sephora, as well as at Sephora at Kohl’s and Kohls.com.

The gifts can be redeemed for free** at Sephora and Sephora at Kohl’s locations, or online with a $25 minimum purchase.

Explore the 2026 Core Birthday Gift Set Lineup:

• Tower 28 Beauty
  • SOS Daily Rescue Hypochlorous Acid Spray for Breakouts & Redness: A clinically proven, derm-approved hypochlorous acid spray that keeps post-gym breakouts at bay, reduces redness, and soothes stressed skin.
  • ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil in ‘Pistachio’: A bestselling, moisturizing lip gloss and lip oil hybrid that delivers a high shine finish without the stickiness, in a universal nude pink.
• Dr. Dennis Gross
  • DermInfusions Blur + Repair Cream with Hyaluronic Acid and Peptides: An ultra-hydrating, lightweight cream that visibly blurs fine lines, smooths, plumps, and firms skin, reducing redness and improving the look of skin’s elasticity.
  • DermInfusions Fill + Repair Serum with Hyaluronic Acid Packette: A needle-free alternative to injectables that visibly fills lines, plumps, and firms skin while restoring skin’s moisture barrier function for a more youthful complexion.
  • Alpha Beta® Universal Daily Peel Pads: A two-step AHA/BHA peel pad pre-dosed with five acids and 12 antioxidants to visibly smooth texture, shrink the look of pores, and reduce the look of fine lines.
• Dae
  • Cactus Fruit 3-in-1 Styling Cream: A bestselling 3-in-1 multitasking cream that smooths sleek styles, preps shiny blowouts & defines natural soft curls.
  • Sunsetter Strong Hold Flexible Hairspray: A lightweight, strong-hold hairspray that invisibly sets styles, blocks humidity, tames frizz, and finishes hair with lustrous, natural-looking shine.
• Glossier
  • Glossier You Eau de Parfum: The ultimate personal fragrance. A skin-scent enhancer, this Eau de Parfum smells different on everyone. It has bright, spicy top notes of Pink Pepper that are met with a sweet, warm center from Ambrette Seeds and smooth, salty Ambrox. It’s balanced with earthy Iris. Mostly it smells like you: soft, warm, and familiar.
  • Glossier You Doux Eau de Parfum: Glossier You Doux is a soft, skin-scent-enhancing, woody fragrance that opens with sweet Violet followed by a precious blend of woody Palo Santo, Frankincense, and smoky Myrrh—heightened by a warm, musky base driven by Ambrox.
  • Glossier You Fleur Eau de Parfum: Glossier You Fleur is an airy and luminous floral blended perfume. This fresh scent opens with a salty Mineral Salt Accord, leading into a heart of velvety Apricot Skin and an exquisite blend of new blooms—fuzzy Osmanthus and creamy Ylang Ylang— accented by woody Cashmeran, all balanced by a warm, musky base driven by Ambrox.
  • Cloud Paint Gel Cream Blush in ‘Puff’: An easy-to-use, buildable gel-cream blush for a sunset-inspired flush so natural, it’s like your skin made it.

The first online-exclusive rotating gift for VIB and Rouge members:

• Jo Malone London*
  • Wood Sage & Sea Salt Cologne: Wood Sage & Sea Salt Cologne lets you escape the everyday along the windswept shore where white waves break and the air is fresh with sea salt and spray. Alive with the mineral scent of the rugged cliffs mingled with the woody earthiness of sage, this fragrance is lively, spirited, and totally joyful.
  • English Pear & Sweet Pea Cologne: This bright, floral cologne evokes sun-warmed orchards springing to life as tempting green pears fill the branches. Luscious, fresh fruit is enveloped in softly scented pastel sweet pea blossom, nestled on a base of powdery white musk. A garden-fresh fragrance with subtly sensuous undertones.

Join the celebration today! Become a Beauty Insider Member for free by signing up in-store, on Sephora.com, or on the Sephora app. Please see terms and conditions here for eligibility.

* Not available at Sephora at Kohl’s or Kohls.com

**Customers can redeem their Birthday Gift for free in store or by spending a minimum of $25 at sephora.com or sephora.ca. No minimum purchase required to redeem at Sephora at Kohl’s or on kohls.com.

About Sephora

Sephora is the world’s leading global prestige beauty retail brand. With 50,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3,200 stores and iconic flagships, and our e-commerce and digital platforms, offering personalized and immersive seamless experiences across every touchpoint. With our curation of close to 300 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission to expand the way the world sees beauty and empowers the extraordinary in each of us.

Contacts

Sephora – sephorapr@devriesglobal.com