GCash Users Can Now Access AI Financial Guidance Through Pera Coach

GCash has rolled out an artificial intelligence-driven financial assistant named Pera Coach.

Developed in collaboration with Microsoft, as reported by YugaTech, the new in-app tool is designed to guide users on basic money management, budgeting, and investing.

To ensure wider accessibility, the feature supports multiple languages, including English, Tagalog, Cebuano, and Hiligaynon.

The initiative targets the country’s ongoing financial literacy gap.

According to a 2021 Bangko Sentral ng Pilipinas survey cited by the firm, a mere 2% of Filipino adults correctly answered six fundamental financial literacy questions.

Pera Coach aims to address this by responding to user queries regarding financial goals and risk appetites while explaining savings and investment options in practical terms.

Winsley Bangit, Group Head of New Business at Mynt, GCash’s parent company, emphasised that financial education “should not feel intimidating or out of reach”.

He noted that integrating the tool directly into the platform provides users with practical, real-time guidance for everyday decisions, such as setting weekly budgets or comparing savings accounts.

Microsoft Philippines Country General Manager Jonathan Que highlighted a clear disparity between financial access and actual understanding among mobile platform users.

Jonathan stated that the partnership intends to put a personal AI coach in the hands of various demographics, transforming routine transactions into educational moments that help them save and invest confidently.

Users can access the feature by navigating to the Save or Invest tabs within the GCash application and selecting the Pera Coach banner to begin asking financial questions.

Featured image: Edited by Fintech News Philippines based on an image by RSplaneta via Freepik.

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