WP Communications Partners with Deel Advancing Its Global Ambitions to Become World Number One

WHY THIS MATTERS

The strategic partnership between WP Communications and global Employer of Record (EOR) and payroll titan Deel, announced on June 8, 2026, hits at the core operational bottleneck facing high-growth professional services firms: the modern talent squeeze.

In the B2B marketing and public relations landscape, an agency’s product is entirely dictated by the caliber of its workforce. While the traditional agency model relied on concentrated, localized team structures situated in major metropolitan offices, modern B2B clients—ranging from fintech startups to multi-billion-dollar enterprise technology brands—require localized media expertise and deep specialized content creation across a vast array of global territories simultaneously.

Today WP Communications has chosen Deel, the payroll and HR platform for global teams, as part of advancing its global ambition to become the world’s number one B2B agency for SME and blue-chip companies.  

WP Communications has been trading since 2018, founded by highly commended public relations specialist, Will Painter. The agency empowers its clients with accelerating brand awareness, commercial growth and driving tangible business impact. 

WP Communications serves a variety of industries from technology, banking and financial services to payments, consulting, engineering, healthcare, cyber security and manufacturing industries. Its campaigns have led to significant impact, aligning with the business and marketing objectives of its customers.

Will Painter, Global CEO, WP Communications said: “I truly believe that the best agency to work with isn’t defined by its words, it is defined by its people and the results that they generate. The ones that deliver value for customers day-in day-out. The ones that think different and aren’t afraid to challenge the status quo to generate significant impact and ROI. 

“We are committed to building the best-in-class teams for our customers and have partnered with Deel to extend our global hiring capabilities. The platform enables a compliant led approach to hiring the right people at the right time – anywhere in the world.  

“I would like to take this opportunity to thank our clients, strategic partners and people as we become the world’s number one B2B agency across earned, owned and paid media.”   

Eric Jorgensen, Head of EMEA, Deel said: “WP Communications is exactly the kind of ambitious, fast-growing agency we love working with at Deel. Will and the team have built something genuinely impressive, and they have serious global ambitions to back it up. Helping them hire compliantly across borders so they can focus on delivering results for their clients is what Deel is built for. We’re looking forward to supporting their growth.”

FF NEWS TAKE

WP Communications is aggressively modernizing its business architecture to capture the crown as the world’s premier B2B communications network. Founded in 2018 by multi-award-winning PR specialist Will Painter, the London-Bridge headquartered agency has carved out a highly profitable market niche by delivering measurable ROI across complex, high-barrier verticals including banking, cyber security, payments, and healthcare. Having generated a reputation for turning “the best-kept industry secrets into market-leading thought leaders,” Painter’s enterprise model has systematically outpaced traditional agency networks through a hyper-focus on business impact over empty PR metrics.

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