Twenty7tec Appoints Daniel Edmondson as National Sales Manager

Twenty7tec has appointed Daniel Edmondson as National Sales Manager, strengthening its sales team as the business continues to expand its presence across the mortgage, wealth and data market.

Edmondson joins Twenty7tec with extensive experience across the mortgage and later life lending sectors, having worked across both lender and distribution businesses. Throughout his career, he has focused on developing strategic partnerships, supporting advisers and helping firms access specialist lending solutions.

Prior to joining Twenty7tec, Edmondson was Senior Strategic Partnerships Manager at Advise Wise, where he was responsible for developing partnerships and supporting firms with access to specialist mortgage and later life lending solutions. He has also held business development and distribution-focused roles within the lending sector, giving him a broad understanding of the intermediary market from both lender and adviser perspectives.

In his new role, Edmondson will focus on strengthening customer relationships, driving adoption of Twenty7tec’s technology solutions and supporting the company’s continued growth across the intermediary market.

Daniel Edmondson, National Sales Manager at Twenty7tec, said: “I am delighted to be joining Twenty7tec at such an exciting stage of its growth journey. Throughout my career, I have been passionate about helping advisers and firms embrace technology that drives efficiency, improves customer outcomes, and supports business growth.

“Having worked with Twenty7tec throughout my career, I’ve seen first-hand the impact its technology has on advisers and firms across the market. The opportunity to now be part of that journey was one I couldn’t pass up.

“What excites me most is the opportunity to work closely with our partners and customers, build strong relationships across the industry, and contribute to the continued success and growth of the business.”

Adam Newman, Head of Sales at Twenty7tec, added: “We are delighted to welcome Daniel to Twenty7tec. Daniel brings a wealth of experience to the team, and his reputation within the industry speaks for itself. Our paths have crossed several times over the years, and I have always admired his professionalism, expertise, and approach to building strong customer relationships.

“As we continue to grow and invest in our sales function, bringing in talent of Daniel’s calibre is incredibly important. I’m personally thrilled to have him join the team and look forward to seeing the impact he will make as part of our next phase of growth.”

The appointment reflects Twenty7tec’s continued investment in its commercial team as demand grows for technology that helps advisers and firms improve efficiency, strengthen customer outcomes and scale their businesses.

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