Crypto Long & Short: The measure of a maturing market

Welcome to our institutional newsletter, Crypto Long & Short. This week:

• Trusted indexes turn fragmented digital assets into a mature market that big institutions can confidently invest in, writes Kirsten Wegner, CEO of Index Industry Association.
• The division between traditional finance (TradFi) and crypto is disappearing, says Dave LaValle, President of CoinDesk Data & Indices.
• Top headlines institutions should pay attention to by Helene Braun.
• “GEODNET: Revenue at Record Highs as Price Plays Catch-Up” in Chart of the Week.

-Alexandra Levis

Expert Insights

The measure of a maturing market

By Kirsten Wegner, CEO, IIA

It is worth shining a light on an important tool in the evolution of digital asset markets: the index. At their core, indexes are a way of measuring markets. They turn fragmented, around-the-clock trading data of different types of securities — from equities to bonds to digital assets — into clear, comparable figures investors can actually use. The ability to capture the size and performance of different cryptocurrencies and tokens is becoming central to how digital assets are understood by institutional investors like asset managers, pension plans, foundations and endowments.

As digital assets move toward broader institutional adoption, investors bring familiar expectations with them. They want the same tools that support decisions across public markets, including transparent pricing, standardized benchmarks, independent governance and reliable ways to measure performance and risk. In other words: they want what indexes provide.

Throughout financial history, the arrival of trusted benchmarks has often marked the moment that a new market becomes an investable one. Equities, fixed income, commodities and currencies each developed their own benchmarks as they matured. None of these measures are the market itself, but they are the lens through which it can be seen clearly and compared consistently.

Digital assets are following that path. A decade ago, crypto pricing was scattered across venues with very different standards, leaving investors to guess at fair value. Today, rules-based methodologies of indexes aggregate data across exchanges, screen for quality and flag anomalies — producing reference points reliable enough to anchor derivatives pricing and support the spot bitcoin ETFs now drawing institutional capital. That trust came not because prices rose, but because measurement improved.

It is worth being precise about what an index is and is not. An index holds no assets and no money. It is a licensed statistical construct, a rules-based measurement that others can tie to research or to investment vehicles such as exchange-traded funds. An asset manager builds the product and holds the capital; the index provides the yardstick. That separation keeps the measurement independent of the money it measures.

The role of benchmark indexes is to describe and measure markets. Providing transparent rules, documented governance, independent oversight and clear procedures under stress requires rigor and discipline. Index providers adopt these disciplines voluntarily, drawing on standards refined over decades in other asset classes.

A new report from the Index Industry Association examines how digital asset indexes are evolving to meet these expectations — and must keep evolving as stablecoins and tokenized assets enter the picture. Transparency is rarely the loudest part of a market, but it tends to be the part that lasts.

Principled Perspectives

One market, not two: CoinDesk's Dave LaValle on crypto and TradFi converging

The conversation about crypto in client portfolios has shifted in the past six months, and advisors who still think in terms of the old framework risk being caught flat-footed. In a new interview with The Wealth Advisor, Dave LaValle, president of CoinDesk Data & Indices, laid out why.

The clearest signal came from Wall Street. “The Morgan Stanley team launched their bitcoin ETF in early April, and a little bit more than a month in, and they're over $230 million in assets,” LaValle said. “To amass $230 million in basically a month, it's kind of insane.”

He framed crypto as a disruptive technology that needs two things to take hold: the tech itself, which exists, and regulatory clarity. The GENIUS Act has set a framework for stablecoins backed by U.S. Treasuries, and the CLARITY Act, addressing market structure, could reach a vote “sometime in the next month or two.”

For advisors, the selling point is yield. “Products like Ethereum or Solana ... are going to have staking incorporated into them,” LaValle said, citing ether yields around 3% and solana in excess of 5%.

What ties it all together is convergence. “It's not the crypto market or the TradFi market. It's the market,” he said. A $200 trillion global equity market headed for tokenization is, in his words, “happening, I promise you.”

Read the full interview at The Wealth Advisor.

Headlines of the week

- By Helene Braun

Several of crypto's most important institutional trends came into sharper focus this past week as SpaceX's long-awaited IPO renewed attention on corporate bitcoin treasuries, BlackRock launched a bitcoin income fund aimed at investors seeking cash flow rather than pure price appreciation, and Ethereum advocates argued Wall Street is moving beyond experimentation toward large-scale adoption of blockchain infrastructure. Together, the developments suggest the market is entering a new phase where investors are increasingly focused on how digital assets fit into portfolios, balance sheets and financial markets rather than simply where prices go next.

• Here's what SpaceX's IPO means for its $1.3 billion bitcoin reserve: The largest company on public markets now holds bitcoin as a treasury reserve, not as a business model. Its first earnings cycles will test which version of corporate crypto survives a bear market.
• BlackRock's new bitcoin income fund offers cash flow alongside BTC exposure: After IBIT's $49 billion success, BlackRock says clients are increasingly seeking ways to earn income from long-term bitcoin holdings.
• Wall Street is moving past crypto pilots and deeper into Ethereum, says Etherealize founder: In an interview with CoinDesk, Etherealize cofounder Vivek Raman said Ethereum is currently in a transitional phase where the infrastructure has largely been built, but the scale of adoption has yet to be fully reflected in ETH itself.

Chart of the Week

GEODNET: Revenue at Record Highs as Price Plays Catch-Up

Geodnet's weekly revenue has roughly tripled since mid-2025 to ~$200k (peaking at ~$222k in early May 2026), yet GEOD drifted from ~$0.24 to lows of ~$0.12 over the same stretch even as 80% of those fees fund buyback-and-burn. Only in the last few weeks has price recovered toward ~$0.22, finally starting to close a wide fundamentals-vs-price gap.

Listen. Read. Watch. Engage.

• Listen: Are Crypto Perpetuals Futures or Swaps? Kalshi vs. John Lothian. CoinDesk's The Policy Protocol hosts Rebecca Rettig and Renato Mariotti to help unpack the CFTC's 267-page proposed rule-making around prediction markets and event contracts, and debate whether crypto perpetuals are properly classified as futures or swaps.
• Read: In “Crypto for Advisors”, Joshua de Vos from CoinDesk, analyzes May’s crypto ETF outflows to explain what current market signals mean. Then, Bryan Courchesne from DAiM addresses how investors can navigate the current market environment.
• Watch: SpaceX's $75B IPO comes with $1.2B in Bitcoin, with CoinDesk's Sam Ewen. SpaceX raised $75 billion in the largest IPO in history. The company holds 18,712 bitcoin worth roughly $1.2 billion, giving SPCX investors indirect BTC exposure.
• Engage: Did you see who's speaking at The CoinDesk: Policy & Regulation event in D.C. on September 24? Announced speakers include Congressman Warren Davidson (R-OH), Majority Whip Tom Emmer (R-MN), Chairman French Hill (R-AR), Chief Counsel of the Crypto Task Force Taylor Lindman, Congressman Ritchie Torres (D-NY) and more!

Looking for more? Receive the latest crypto news from coindesk.com and market updates from coindesk.com/institutions.

Note: The views expressed in this column are those of the author and do not necessarily reflect those of CoinDesk, Inc., CoinDesk Indices or its owners and affiliates.