Brave browser users surpass 101 million monthly active users

Brave browser users topped 101 million monthly active users on October 3, 2025, with 42 million daily active users, showing strong engagement and retention.

What the 101M MAU and 42M DAU figures mean

On October 3, 2025 Brave announced it reached 101 million MAU and reported 42 million DAU, a DAU/MAU ratio of 0.42. Moreover, this level of activity suggests above-average user engagement compared with many consumer apps.

Consequently, the figures matter for monetisation, partner deals, and on‑chain reward flows.

How this affects brave browser market share and adoption

While absolute MAU growth signals momentum, browser market share comparisons require consistent cross‑platform metrics. However, the milestone bolsters Brave’s position among privacy‑focused alternatives and strengthens its case in the broader browser landscape.

Brave Rewards and Basic Attention Token (BAT)

Brave continues to lean on its opt‑in ad model, Brave Rewards, which uses the Basic Attention Token to compensate users and publishers. According to market trackers, BAT has a total supply of 1.5 billion tokens with over 90% in circulation.

Therefore, on‑chain supply figures are relevant for liquidity and the token’s utility inside the Brave ecosystem.

bat token supply circulation and tokenomics

High circulation percentages imply many BAT tokens are active in wallets and exchanges. However, circulation alone does not measure demand or exchange liquidity.

Thus, investors should combine circulation data with market depth, exchange flows, and publisher uptake when assessing BAT tokenomics.

Brave Wallet multi-chain support and product depth

Brave Wallet now supports multiple chains, allowing users to manage diverse assets without leaving the browser.

This integration reduces friction for crypto‑native users and enhances retention across DeFi and NFT use cases. For technical context, see our Brave Wallet explainer.

Security and operational best practices

From practical experience auditing browser wallets, enable hardware‑wallet integration where possible, keep seed phrases offline, and routinely review site approvals and token allowances.

Moreover, teams should reconcile on‑chain balances with custodial records and use monitoring tools to spot anomalous flows early.

Privacy, AI and the broader movement

Brendan Eich framed the milestone as part of a larger privacy-first web movement, noting Brave will continue prioritising privacy as it expands AI offerings.

As Eich wrote in the company post, “We are committed to building privacy-preserving features while scaling new AI experiences” (Brave blog).

Therefore, Brave’s combination of privacy controls, native crypto features and planned AI tools could differentiate it from incumbents that rely heavily on personal data for ad targeting.

How traders and institutions should interpret the milestone

There are three practical takeaways: higher DAU/MAU supports recurring reward and ad flows; BAT circulation influences on‑chain liquidity; and wallet + AI features lower switching costs. Consequently, these dynamics can affect partnership value and monetisation prospects.

Risks and caveats

MAU figures depend on internal definitions and reporting windows, so direct comparisons across browsers may be misleading.

In addition, regulatory scrutiny around advertising models and token distribution can affect operations. As always, combine product metrics with on‑chain data and regulatory monitoring before drawing firm conclusions.

Sources and further reading

Primary announcement: Brave’s company post on the milestone (Brave blog). BAT circulation and market data: CoinGecko — BAT. For additional context and explainers, see our coverage at cryptonomist.ch — Brave category, a Brave Wallet explainer at cryptonomist.ch — Brave Wallet, and our analysis of privacy trends at cryptonomist.ch — Privacy‑first web.

Bottom line

Brave’s reported milestone on October 3, 2025 — 101 million MAU and 42 million DAU — signals a growing user base anchored by privacy, integrated crypto, and wallet features. Ultimately, the browser’s ability to convert scale into sustainable revenue while keeping user privacy intact will determine its long‑term strategic value.