Base App is cutting social features to position the wallet around direct onchain trading and asset activity.
Base App is narrowing its product scope as it pushes deeper into onchain trading. The non-custodial wallet, previously known as Coinbase Wallet, has removed its Farcaster-powered social feed from the app. Changes reflect a clearer push toward trading features rather than social discovery.
Base App Scraps Talk Feed in Move Toward Trading-First Wallet Experience
A post shared Monday confirmed that the in-app Talk feed is gone. Instead, Base App’s feed now shows only tradable assets and onchain activity. Coinbase also said it is winding down its Base Creator Rewards program, with final payouts scheduled later this month.
According to the team, focus has shifted to making the app a dedicated place for onchain trades. Over the past six months, the creator rewards program paid more than $450,000 to roughly 17,000 creators, a figure shared alongside the update.
Jesse Pollak said the move reflects product clarity rather than a pullback from experimentation. In a separate post, he wrote that users should know exactly what the app offers when they open it. He maintained that trading is now the single priority.
Pollak added that early testing revealed limitations in blending social content into a wallet interface. While he previously supported Farcaster integration, usage patterns suggested the app was never meant to act as a full social client. Removing social posts allows the team to focus on fewer features with clearer intent.
Farcaster Pulls Back From Standalone Social Push After Neynar Acquisition
As part of the update, Base App’s feed now centers on activity users can act on directly:
- Tokens and NFTs available for immediate trading.
- Onchain transactions linked to supported assets.
- Swap activity across decentralized markets.
- Wallet interactions tied to Base-supported applications.
Base App launched as a rebrand during Base’s broader expansion beyond its Ethereum Layer 2 network. Positioning shifted toward acting as an entry point for swaps, assets, and decentralized apps tied to onchain markets.
Farcaster has also been adjusting its direction. The decentralized social protocol said in December it would focus more on wallet services than running a standalone social app. That shift was followed by its acquisition by Neynar, a Haun-backed firm providing infrastructure for Farcaster clients.
Around the same period, Farcaster said it planned to return about $180 million to venture backers. At the same time, it stressed that the protocol itself remains active. Co-founders Dan Romero and Varun Srinivasan have since joined stablecoin startup Tempo, marking another step away from founder-led development.
Source: https://www.livebitcoinnews.com/base-app-drops-farcaster-social-feed-as-wallet-shifts-to-trading-only-focus/
