Strategy Adds $90 Million In Bitcoin As Holdings Cross 714,000…

Strategy announces a new Bitcoin purchase that reinforces its long-standing commitment to digital assets.

The company confirms it has acquired 1,142 Bitcoin for approximately $90.0 million, paying an average price of about $78,815 per Bitcoin. The acquisition further expands Strategy’s already massive Bitcoin treasury and keeps the firm firmly positioned as one of the most aggressive corporate Bitcoin holders globally.

As of February 8, 2026, Strategy now holds a total of 714,644 BTC, accumulated for approximately $54.35 billion at an average purchase price of around $76,056 per Bitcoin. The latest purchase comes at a time when corporate Bitcoin buying activity shows signs of slowing across global markets, making Strategy’s continued accumulation stand out even more sharply.

The company publicly confirms the transaction and its updated holdings through a statement shared on X, underlining its transparent approach to reporting Bitcoin acquisitions.

A Consistent Accumulation Strategy In Action

Strategy’s latest Bitcoin acquisition reflects a consistent, disciplined accumulation strategy rather than a reaction to short-term market movements. By purchasing Bitcoin at prices slightly above its historical average cost, the company signals confidence in Bitcoin’s long-term value rather than attempting to time the market.

The purchase of 1,142 BTC adds to a treasury that has been built steadily over time, with Strategy repeatedly emphasizing its belief in Bitcoin as a superior long-term store of value. Even as Bitcoin prices fluctuate, the company continues to deploy capital into BTC, maintaining its position through market cycles rather than scaling back during periods of uncertainty.

This approach highlights Strategy’s broader philosophy: Bitcoin accumulation is not a short-term trade but a long-term balance-sheet decision. The firm’s updated figures show that despite price volatility, Strategy remains committed to expanding its holdings and increasing its exposure to Bitcoin over time.

Strategy’s Bitcoin Treasury By The Numbers

With its most recent purchase, Strategy’s Bitcoin holdings reach a level that few, if any, publicly listed companies can match. The company’s treasury now includes 714,644 Bitcoin, acquired for a total cost of approximately $54.35 billion. The average acquisition price of $76,056 per BTC provides important context for the firm’s long-term positioning.

The latest purchase price of $78,815 per Bitcoin reflects current market conditions and demonstrates Strategy’s willingness to continue buying even when prices remain above historical averages. Rather than slowing down, the company reinforces its accumulation thesis by adding more BTC to its balance sheet.

Strategy also reiterates its Bitcoin position publicly using familiar language embraced by the crypto community, emphasizing its long-term holding mindset and signaling alignment with Bitcoin-focused investors through references to “hodling” and ticker mentions such as $MSTR and $STRC.

Corporate Bitcoin Buying Shows Signs Of Cooling

While Strategy continues to add Bitcoin, broader corporate buying activity shows signs of moderation. According to SoSoValue, as of 8:30 a.m. ET on February 9, 2026, non-mining global listed companies recorded net Bitcoin purchases of about $92.8 million over the past week. This figure represents a 24.5% decline week-on-week, indicating a slowdown in overall corporate accumulation.

The data suggests that while interest in Bitcoin remains, fewer companies are actively adding to their holdings at the same pace seen in previous weeks. This shift makes Strategy’s $90 million purchase particularly notable, as it accounts for a significant share of the net buying activity recorded during the period.

Adding to this trend, Japan-listed Metaplanet has not added to its Bitcoin holdings for four consecutive weeks, reflecting a more cautious stance among some corporate players amid evolving market conditions.

Discussion around this broader slowdown circulates widely within the crypto community and is highlighted in commentary shared on X.

Strategy Stands Apart Amid Slower Momentum

Against the backdrop of declining week-on-week corporate Bitcoin purchases, Strategy’s continued accumulation positions it as an outlier. While other listed companies pause or reduce activity, Strategy presses forward with additional capital deployment into Bitcoin.

The contrast highlights a divergence in corporate strategies: some firms adopt a wait-and-see approach, while Strategy maintains a steady accumulation rhythm. This divergence reinforces the company’s reputation as a long-term Bitcoin-focused entity rather than a participant reacting to short-term price signals or market sentiment.

By adding Bitcoin even as broader corporate purchases decline, Strategy strengthens its identity as a conviction-driven holder. The company’s approach suggests that it views periods of reduced institutional participation not as a warning sign, but as an opportunity to continue building its position.

Long-Term Conviction Shapes The Narrative

Strategy’s latest Bitcoin acquisition is not an isolated event but part of a broader narrative that has defined the company’s identity in recent years. With more than 714,000 BTC now held on its balance sheet, Strategy continues to anchor its corporate strategy around Bitcoin accumulation.

The firm’s willingness to deploy $90 million for 1,142 BTC, even as global corporate buying slows, reinforces its belief in Bitcoin’s long-term role within the financial system. Rather than adjusting course, Strategy doubles down on a thesis it has articulated consistently: Bitcoin remains central to its future.

As markets digest the latest purchase and updated treasury figures, Strategy once again places itself at the center of the corporate Bitcoin conversation. In an environment where many companies hesitate, Strategy continues to act, expanding its holdings, reaffirming its conviction, and shaping the narrative around institutional Bitcoin adoption.

Disclosure: This is not trading or investment advice. Always do your research before buying any cryptocurrency or investing in any services.

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