Viture Closes Second $100 Million Round As Display Glasses Category Finds Its Footing

Viture has closed another $100 million financing round, bringing its total capital raised in the past six months to more than $200 million, according to the company’s February 26 announcement. The latest round is led by Legend Capital, an investment firm affiliated with Lenovo, alongside prior investors including Bertelsmann Group.

The new financing follows a $100 million raise last September and comes as Viture continues to expand its position in the U.S. market for video display glasses. According to IDC data cited in the release, Viture ranked number one in XR glasses shipments in the United States in 2025Q3, with 28.1 percent share, ahead of Meta Display, RayNeo, Rokid, and Xreal.

“After a decade of XR industry attempts to market AR glasses to mainstream consumers, video display glasses have found a sweet spot,” said ARtillery Intelligence Chief Analyst Mike Boland. “As a category sales growth leader, Viture

is market validated, while two nine figure funding rounds in the past six months make it investor validated. This cash infusion should fuel VITURE’s already robust product development pipeline and go to market blitz.”

Viture’s recent traction has centered on gaming and portable display use cases. Devices like the Steam Deck, Nintendo Switch, and ASUS ROG Ally have created demand for lightweight, plug in glasses that function as private screens. In a prior Forbes report on the legal dispute between Viture and Xreal, IDC data showed Viture outperforming Xreal in the U.S., even as Xreal remains the larger global seller.

The funding also supports new product lines. In the second half of 2025, Viture launched its third generation lineup, including the Luma Series and its flagship model, The Beast . In December, it partnered with CD Projekt RED on a limited edition Cyberpunk 2077 collaboration. The company produced 10,000 units of the Luma Cyber XR Glasses, which Viture co founder and CMO Emily Wang SAID sold out way faster than the company expected.

Beyond consumer hardware, Viture has expanded into enterprise and medical use cases. In October, it announced a joint initiative with NVIDIA and Stanford Medicine to combine AR and AI technologies for laboratory workflows. The collaboration was briefly featured in Jensen Huang’s keynote and will be demonstrated again at NVIDIA GTC in March, with an updated demo incorporating robotic arms, Wang said.

The raise arrives amid an ongoing patent dispute with rival Xreal. Earlier this year, a German court granted Xreal a preliminary injunction related to birdbath optics used in Viture’s Pro model, temporarily restricting sales of that product in Germany. Xreal has also filed a patent infringement lawsuit in Texas targeting Viture’s U.S. business. Viture has retained Cooley LLP as counsel and says it has initiated its own proceedings in China and is challenging the claims.

Wang declined to discuss specifics of the litigation but did offer the following statement: “As an official response to XREAL’s litigation, Viture confirms that it has already taken affirmative legal action to protect its rights. This includes initiating patent infringement proceedings against XREAL in China, as well as separate legal action addressing false and harmful statements made by XREAL concerning Viture and its products.

While Viture did not seek to be drawn into litigation, the company will not hesitate to enforce its intellectual property rights and pursue all appropriate legal remedies available under applicable law.”

Viture’s strategy is centered on a segment that has demonstrated real demand: portable display glasses tied to gaming, media consumption, and targeted enterprise applications. With more than $200 million raised in six months and IDC data pointing to U.S. share gains, the company enters 2026 with expanded capital, an active product roadmap, and an industry watching closely to see whether display glasses remain a niche accessory or expand into a broader spatial computing platform.