The Exchange-Traded Funds (ETF) industry is shaking up, but this time, it’s for all the right reasons. Brian Daly, Director of the SEC’s Division of InvestmentThe Exchange-Traded Funds (ETF) industry is shaking up, but this time, it’s for all the right reasons. Brian Daly, Director of the SEC’s Division of Investment

A New Era for ETFs: SEC Admits Mistakes with Crypto and Announces a New Approach

2026/07/03 20:41
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The Exchange-Traded Funds (ETF) industry is shaking up, but this time, it’s for all the right reasons. Brian Daly, Director of the SEC’s Division of Investment Management, made a striking admission: the regulator “did a poor job” handling cryptocurrency ETFs and announced a major shift in how it will approach complex financial products moving forward.

What does this mean for the market, investors, and upcoming innovations like private asset ETFs (e.g., SpaceX shares) or prediction markets? Let’s break down the key takeaways.

📌 Admitting Mistakes: Moving from Defense to Transparency

For the past few years, the relationship between the SEC and the crypto industry felt like a battlefield — marked by endless lawsuits, prolonged delays, and regulatory uncertainty that eroded market trust.

Now, the Commission is officially pivoting:

  • Self-criticism: Brian Daly candidly admitted the SEC mishandled crypto ETFs, damaged its relationship with the industry, and is now actively trying to rebuild that trust.
  • A new philosophy: instead of playing defense, the regulator aims to be more predictable and open.
  • The meaning of “approval”: Daly highlighted a crucial nuance — the phrase “the SEC approved this ETF” is technically inaccurate. The Commission’s role is to ensure proper disclosure, assess legal risks, and prevent fraud, not to “bless” or endorse the investment asset itself.

🚀 The ETF Market Boom: The Numbers Don’t Lie

The ETF market is experiencing unprecedented exponential growth, putting immense pressure on regulatory capacity:

  • 2019: only 332 new ETFs entered the market.
  • Last year: The SEC received roughly 2,600 filings, with over 1,000 products actually launching.
  • Current year: the pace has accelerated by 50% year-over-year, with about 1,800 applications already submitted.

🔮 The Main Challenge: Prediction Markets and Application “Spam”

A hot-button topic in the interview was event-contract (prediction market) ETFs, such as those tied to election outcomes.

🔄 An Asset-Neutral Approach: One Framework to Rule Them All

Instead of reacting piecemeal by creating a “special rule for crypto” or a “special rule for prediction markets,” the SEC wants to implement an asset-neutral framework. This will provide a uniform, predictable standard for all complex products.

This new framework will cover several major areas:

  1. Leveraged ETFs: these will remain under a specific legal framework that limits leverage ratios to protect retail investors.
  2. Private asset ETFs: The SEC wants to responsibly open access to high-profile private companies (like SpaceX) for retail investors. Daly emphasized that having a ticker symbol fundamentally changes the game, making alternative assets dramatically more accessible to everyday investors.

💡 The Bottom Line

Even though spot Bitcoin ETFs previously faced local headwinds — experiencing their worst month on record for outflows in June — the macro trend remains clear.

The SEC views the ETF structure as one of the most successful financial innovations in history. By transitioning to transparent, asset-neutral rules, the regulator might just unleash a wave of brand-new investment instruments that retail investors could previously only dream of.

What are your thoughts on the SEC’s new approach?


A New Era for ETFs: SEC Admits Mistakes with Crypto and Announces a New Approach was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story.

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